Why market's new rules are destroying many players

In the last years it has become more and more difficult for a football club to buy a player who has international caps without splashing out a fortune.

This happens for the new rules of the football market, which has been changed by clubs like Manchester City and PSG, but also by Manchester United, Chelsea, Barcelona and Real Madrid.

Therefore, when Milan, a club that notoriously loan players rather than buy them, tried to sign new men, they found that every target was overpriced.

And it is the same for all the managers. So, when Brendan Rodgers decided that he needed new players, Hoffenheim and Aston Villa were craving to put their hands on the money that Liverpool had after Sterling's departure.

And what happens to overpriced players? They comprehensibly feel under pressure and they eventually underperform. Liverpool's Firmino is a good example.

This leads to make managers feel under pressure as well. They feel the money spent as an obligation to include the new players in the starting line-up, even if they are underperforming.